Digital Marketing & Performance Specialist
Location: Hyderabad, Telangana, India
Notice
Requisition Number: 939
Position Title: ROS Digital Marketing Specialist
External Description:
Digital marketing & Performance specialist
Passionate about reaching and engaging talent across the globe? Digital Marketing specialists are in charge of managing PPC, SEA and Display marketing activities that promote our clients’ brand and roles.
Key Responsibilities
Performance
- Drive website traffic and acquire applications / registering to talent communities/ conversions
- Measure effectiveness, ROI, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools - optimize the marketing conversion paths
- A/B Testing, measure the performance of CTAs and improve conversion rate consistently
- Increase the recruitment marketing funnel efficiencies / effective reporting
Plan, Build and Optimise
- Planning campaigns, analysing metrics, and identifying trends (Day to Day management)
- Media Optimisation and Performance / Execute & monitor ad job distribution and advertising
- Campaign creation, keyword builds and executions on all ad platforms
- SEM / PPC advice and operations
- Channel and website tagging to monitor marketing effectiveness
- Ownership of Search, Display and Social Media Ad platforms
- Day to day running of Programmatic Job Ad Platforms where relevant with suppliers
- Advise and lead integration with ATS and publishers with ad platforms e.g Joveo
- Governance and Quality Assurance of digital campaigns
- Working closely and collaboratively with the recruitment marketing team and Talent Marketing function in delivering recruitment marketing solutions
Typical outcomes, services and products
- Running campaigns on Search, Social Media and other platforms
- Technical adviser for digital marketing
- Recruitment marketing strategy, operations and execution
- Supporting proposals, sales, marketing and bids
Key Expertise
- Highly proactive and excellent multitasking skills
- Deep expertise of digital marketing, media and reporting - ability to build an integrated marketing campaign end-to-end
- Strong programme management skills - well-organized, obsessive attention to detail, data-driven, and able to oversee delivery in line with set project deadlines
- Experience or a high level of awareness of at least 3 of these areas; SEO, Google Analytics, Social Media, CRM platforms, search & display, campaign management, and programmatic advertising
- Excellent command of English language and communication skills
- Website optimisation, development and design is highly desirable
Qualifications
- 4+ experience, University (Bachelor's) degree and/or relevant certifications and experiences
- Google Ads Certification desirable
Competencies: Digital fluency; Drive for Results; Customer Focus; Quality oriented; Commercial Acumen; Collaborative Influence; Conceptual Thinking; Project Management
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Community / Marketing Title: Digital Marketing & Performance Specialist
Company Profile:
Location_formattedLocationLong: Hyderabad, Telangana IN
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