Requisition Number: 696

Position Title: ROS Manager, Talent Attraction

External Description:

Role: Digital Marketing Manager
Location: Hyderabad, Telangana (flexible location / remote)
Work Shift: Spilt Shift (2:00 PM - 11:00 PM IST)
Employment: Full Time

The Digital Marketing Manager is responsible for managing the Randstad Sourceright global website. They will be also supporting in the execution of the digital marketing strategy and activities for Randstad Enterprise Group and Randstad Sourceright with a focus on building targeted B2B brand awareness, with a particular focus on C-suite and senior leadership engagement.

You will be responsible for:
Managing our global website, as well as development and optimisation of the user experience in multiple languages
Utilising strong analytical ability to evaluate end-to-end customer experience across the website – ensuring we’re optimising at every turn
Researching and testing new technologies and trends including tracking, integrations, personalisation, interactivity / chatbot – anything that can give us an edge over the competition
Owning and implementing the SEO and keyword strategy, identifying opportunities to create new and/or optimize content, reflecting upon the technical setup and working together with the content team to structure and create appropriate content
Driving content channel use to increase B2B lead generation and nurturing
Enhancing and maintaining Randstad Sourceright branding and value proposition in the digital space

The successful candidate will have:
Demonstrable experience of website ownership, management and optimization
Experience of digital marketing, communication channels and campaigns
Experience working across multiple geographies for a global organisation
In depth knowledge of website strategy, site optimisations, SEO & social media
Excellent analytical skills and ability to build business cases with a link to commercial drivers and goals, including expertise in Google Analytics, Tag manager, Search Console, SEmRush and other analytics tools
Knowledge of CRM use like Hubspot, Salesforce Marketing Cloud or similar
A natural curiosity, problem solving mindset and new technology adopter
Exceptional project management skills plus a get-it-done attitude

It would also be useful to have:
Experience of implementing and managing chat bots

In return you will receive:
Excellent benefits package including holidays which can be bought and sold and a competitive share scheme
Opportunity to work with a world class recruitment business with leading technology, tools and innovation which allow our teams to focus on the human side of recruitment and provide a first class experience to both our clients and our candidates
A flexible working environment, you can work remotely as long as you are flexible to travel for important meetings as and when required

Key performance indicators:
Website traffic, targeted accounts engagement and user experience
# of solution request conversions
# of opportunities in the active sales pipeline representing identified sales targets and REG accounts based on account based marketing approach
Revenue generated for the business through marketing generated leads (with the goal to convert every €1 spent on marketing into €5 generated for the business in incremental growth - new business and account expansions attributed to marketing)
Accelerate the sales cycle (decrease time to close) and increase contract value

Interested candidates can send their CV to 'rus-gr8peoplesupport@randstadusa.com'.

Our career website: https://ros.gr8people.com/

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Community / Marketing Title: Digital Marketing Manager

Company Profile:

Location_formattedLocationLong: Hyderabad, Telangana IN

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